I learnt a very important piece of information this week I would like to share. While dealing with the banking institutes here in Canada, they wanted to know specific information about a home builder; how long have they been in business?, what type of reputation do they have?, are they a qualified builder?, a biography of the owner?, etc...
I directed them to their Website. After a review of the information that was on the Website the bank accepted the builder. Had this builder had a poorly designed Website, with little or no information on the site the bank would not have accepted the builder.
It goes to show you that the Internet is being used more and more as a resource for many different reasons other than 'finding someone in the yellow pages." SO, here is my marketing tip for you, If you are a small business owner make sure you think about this story, as you may have the client already but be rejected the job/contract because of what you have placed on the Internet.
Lisa Patrick
CEO