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5 Steps for Setting Yourself Up for Success - Marketing Your Freelance Bookkeeping Business

Jun 29

Written by:
6/29/2012 1:50 PM  RssIcon

Many people decide to become freelancer bookkeepers, as a full-time job, or as a way to supplement a current job. If you have decided to start a freelance bookkeeping business, you will be in charge of getting and keeping clients, marketing yourself and promoting your business.

You need to do some work ahead of time to determine who you are, what you’re offering, why you’re unique, and how potential clients can benefit from your services.

1. Study the market and your competition

Do your homework and find out what the next-best thing is doing. Put in the time and money to research your competition; you could find opportunities to define your competitive advantage.

2. Determine your target market

Identify who your ideal client is. What services do they require? Your business must solve your ideal client’s problems. Also, if you have existing clients, listen to them about what they like and what they don't like. Determining your target market will allow you to modify your business accordingly. For instance, you may prefer to work with clients from a specific industry or who bring in a certain level of revenues each year. You need to know who you’re marketing to.

3. Develop your product

Successful business owners focus on what they enjoy doing and are good at. What bookkeeping services do you want to provide? There may be an opportunity to distinguish yourself by how you deliver your services. For example, consulting over the Internet, face-to-face, on the phone, through webinars, etc. As well, you might serve a unique software application that could distinguish you and give you a competitive advantage. Think about what deserves your marketing spotlight.

4. Set a price

Find out what the median hourly wage is and position yourself accordingly. Be prepared to negotiate a fee and you can always increase your rates once you are established.

5. Start promoting and solicit clients

There are endless marketing opportunities so figure out your target market and where you’ll find them. You could approach small local businesses, post ads in your local paper, advertise on the Internet. You should represent yourself on the web with a website—a good website—that makes you look professional and brands yourself well. Social media can be overwhelming so be aware of what social avenues exist but don't feel obliged to participate on every platform. By focusing your attention where it matters, you can make the most of social media without getting lost in the many possibilities.

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postheadericon Recent Comments

Re: 5 Tips on How to be a Good Client for Your Bookkeeper
I hope all clients see this article!! THANK YOU for putting these simple tips out there. I feel like sometimes I am not taken seriously enough.
Re: Bookkeeping Basics for the New Entrepreneur and the 5 Mistakes You Need To Avoid
Great blog post! I can agree with everything mentioned here. Every business, regardless of size, needs some kind of bookkeeping system, whether it's manual or digital. In addition, every bookkeeper needs to be trained by a certified bookkeeping trainer. Bookkeeping training is really important because of the skills and experience it provides to all the bookkeeping students. In turn, this minimizes the risk for all the mistakes mentioned in your blog and ensures smooth-sailing. I look forward to reading more from you.
Re: Bookkeeping Quotes - How to Communicate Clearly!
Hi Linda
We are about to launch the quote - Look for more information over the upcoming days.
Re: Bookkeeping Quotes - How to Communicate Clearly!
Is there any word on when the quoting tool will be available?
Tks, Linda
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